Graduate Role Marketing & Business Development Executive
BaseWorx is growing fast! We are looking for a Marketing & Business Development Executive to join the team and you will have ownership for the marketing strategy in an established and growing Company. You will be developing a digital marketing strategy that will evangelize the BaseWorx brand both internally and externally. You will implement marketing initiatives to strengthen existing client relationships and identify the potential customers to leverage more sales opportunities. Your key goal is to drive our client’s retention, loyalty and advocacy and generate new leads and business opportunities in the new markets.
Key responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan, create content and graphics and monitor the ongoing company presence on social media (Twitter, Facebook, Linkedin etc)
- Launch optimized online adverts through Google Adwords, Facebook, Linkedin etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletter, promotional emails, ebooks and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
- Conduct international market research
- Launch B2B marketing campaigns to generate new leads
Requirements
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Experience with B2B account based marketing and marketing automation
- Perfect knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Proficient in Adobe creative suite, Canva or other graphic design tools
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Benefits
- Work with a fast growing Irish tech company
- Office in Portershed, Galway City Centre / The Ludgate Hub, West Cork
- Flexible hours and remote working opportunities
- Competitive compensation
- Regular team-based activities and social activities
- Personal and professional development opportunities
Please send your CV, cover letter and salary expectation to careers@baseworx.co with subject line - Graduate Role - Marketing & Business Development Executive (Your Name)